Top Web Design Companies Know Not to Make this Mistake – Do You?
The top web design companies know the importance of carefully planning out the framework and functions of a website before even starting the project.
The appearance and workings of your site determine how effective it will be in (1) creating traffic and (2) turning that traffic into sales.
There are some web design mistakes that are so deadly, they will wreak havoc on your online marketing plans.
As one of the top web design companies, we’ve learned what makes a site work and what doesn’t. Here are the most damaging website mistakes to avoid and correct.
A Lack of Contact Info
We put this one first because it seems so basic, so obvious– yet so many websites fail in this department.
If you don’t contact information and mechanisms set up, potential clients are not going to become actual clients. They’ll get frustrated and leave your site, never to come back.
The solution is simple. Create a dedicated “Contact” page. On this page, include all your relevant contact info–phone, email, address, hours of operation.
Place a link to the contact page in the main navigation bar the top of your site.
It’s also very important that you place a contact form on your on your contact page. For many people, using a contact form is more convenient or more comfortable than calling a phone number.
It may be because they find your site after business hours. It may be that they feel shy communicating verbally with someone they don’t know yet.
Whatever the reason, there are people who prefer contact forms. If you don’t have one, you lose those potential customers.
For added effect, put your contact form on the sidebar throughout your website. Doing so constantly reminds your website visitors that they can reach out. And by making communication more accessible, people are more likely to do it.
Slow Load Times
The top web design companies will tell you that a slow-loading website hurts you on two levels–it destroys your user experience and hurts your search engine ranking.
If a page takes forever to load, people get frustrated and click away. With so many websites out there competing for their time, why should visitors stick around waiting for an eternal-loader?
Google and the other search engines send out their crawlers to determine the load time of your pages. If it takes long, your site will get bumped down below your competitors’.
Thus, long loading times makes it so that (1) people don’t find your site, and (2) those who do end up leaving.
There are many ways to speed up your load time. It may be a matter of getting better hosting, compressing images, or removing flashy animations.
In the long run, improving site speed can help you get exponentially more customers.
Wild Styles and Colors
Some web designers treat client sites like a chance to show off their immense creativity. They decorate websites with dozens of colors and lots of wacky fonts.
Top web design companies realize that over-the-top colorfulness only serves to undermine a business.
What you want is a uniform look and appearance that says “we are a serious business.” Web users aren’t looking for lots of bells and whistles on a website. They just want their information presented on a clean, professional, easy-to-use platform.
Too Much/Too Little Text
One of the keys of the top web design companies is how to employ the different elements at your disposal: text, images, videos, graphics.
You want balance. Having text that includes your relevant keywords is good SEO.
But for the majority of your product/service pages, you don’t need thousands of words. When people land on a page that is nothing but an endless wall of text, their interest shuts off and they may end up navigating away.
Engage your site visitors with text and with visuals. Pictures break up the space between paragraphs, allowing your readers to mentally breathe.
At the same time, it’s a mistake to have too many pictures. Using more images than necessary just looks sloppy.
Again, use the different elements in moderation. None of them is an end in itself. Your focus should be on your company’s message–not the tools you use to get that message across.
Not Making Your Site Mobile-Responsive
Do you want to see the world’s worst website? Here it is.
What makes this site so bad? Besides the horrible products, it’s the fact that this horrible clustered online store does not adapt to the size of mobile screens.
Not having a mobile-responsive site is a cardinal sin nowadays. Smartphones are now more popular for browsing the internet than computers. And Google prefers mobile-responsive sites.
There are few things more annoying than landing on a site to find it doesn’t adapt to your browser size. Having to zoom in read or to be able to click is a huge hassle.
Every business needs a mobile-friendly site. Fortunately, there are top web design companies out there who can help you make your site responsive or create a brand new mobile-responsive website.
No Clear Call to Action
The goal of a business website is to make sales. Everything on your site should have that aim in mind.
Be very clear about what you want your visitors to do. If you want to them to buy directly from your site, include explicit calls to action within your copy.
If you want them to call you, tell them to “call now.” Have your phone number visible throughout. Make your “call now” text linkable so that it brings up the phone app on mobile devices.
Contact forms–and calls to fill them out–are very effective. Filling out a contact form feels like a very small commitment. But it puts people right in your sales funnel.
Final Lessons from the Top Web Design Companies
Successful web design is all about beginning with the end in mind.
What end do you want to achieve? If you’re a business, the end is probably to make sales.
Strip your website of all excess. Make the user experience as simple and convenient as possible. Let creativity serve your business needs.
When done right, web design is a fundamental part of your company’s marketing plan.
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